CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Consisting of face, lip and eye makeup, purchases in the market for makeup are largely driven by Baby Boomers’ desire to maintain a youthful appearance, as well as by teens and tweens seeking to enhance their personal appearance. The market consists of products across a wide range of price points, from prestige lines sold exclusively through department stores, to private label products with upscale appeal.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
MarketMarket
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Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Teen Consumer
Brand/CompanyBrand/Company
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Advertising and Promotion
DataData
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Appendix: Trade Associations
Other
Supply Structure
The Consumer—Usage of Makeup
The Consumer—Attitudes
Future and Forecast
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