CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Few leisure industries have experienced supply side change of the magnitude seen in the sports media sector over the past decade. From the advent of cable and satellite television to the arrival of the Internet era and the near-ubiquity of mobile phones, exponential growth in the range of platforms through which sport can deliver its product to consumers is creating unprecedented opportunity in the market. Some of this potential is ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Fast Forward Trends
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who's Innovating?
Other
The Impact of New Media
Sport on Television
Sport in Print
Sport on the Radio
Sport on the Internet
Sport on Mobile Phones
Profiles of Leading Sports Media
The Consumer – How We Follow Sport
The Consumer – Prepared to Pay?
The Consumer – Attitudes Towards Sport and the Media
The Consumer – Target Groups and Media Repertoire
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