Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations
Executive Summary
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- A $3.4 billion market, but growth has stalled
- Gum, mint and breath strip penetration highest among young and female consumers
- Category also popular among black and Hispanic consumers
- Functional gums creating a small stir—but, consumers not sold, yet
- Market dominated by a few big players
- Companies investing in marketing support
- Sugarless and whitening gum steal the show
- Convenience stores are the top channel
- Marketing to keep aging consumers in the category
- Market expected to grow to $3.6 billion by 2010
Market Drivers
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- High level of product innovation continues
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- Figure 1: New product introductions for gum, mints, breath strips, & breath sprays/drops in the U.S., 2000-05
- Growth stalled with market saturation and shelf-space limitations
- Healthier eating trend
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- Figure 2: Usage of sugar-free gum and mint consumption to prevent snacking, by gender, March 2005
- Gum and oral care
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- Figure 3: Usage of whitening gum over regular gum, November 2005
- Industry consolidation
- Emerging functional sector
- Packaging improvements
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- Figure 4: New packaging launches in the gum sector in the U.S., 2000-05
- Private label growth in nicotine gum
Market Size and Trends
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- Market size
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- Figure 5: Total U.S. retail sales of gum, mints and breath fresheners, at current and constant prices, 2000-05
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- Figure 6: Graph: Total U.S. retail sales of gum, mints and breath fresheners, at current and constant prices, 2000-05
- Market trends
- Shifts in size/shape of the product
- A focus on the texture of the product
- “All natural” gum and mints
Market Segmentation
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- Overview
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- Figure 7: FDM sales of gum, mints and breath fresheners, segmented by type of product, 2003 and 2005
- Sugarless gum (excluding dental and whitening gum)
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- Figure 8: FDM sales of sugarless gum, at current and constant prices, 2000-05
- Breath-freshening mints and strips
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- Figure 9: FDM sales of breath-freshening mints and strips, at current and constant prices, 2000-05
- Regular gum
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- Figure 10: FDM sales of regular gum, at current and constant prices, 2000-05
- Nicotine gum
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- Figure 11: FDM sales of nicotine gum, at current and constant prices, 2000-05
- Candy mints
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- Figure 12: FDM sales of candy mints, at current and constant prices, 2000-05
- Dental and whitening gum
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- Figure 13: FDM sales of dental/whitening gum, at current and constant prices, 2000-05
- Breath-freshening sprays and drops
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- Figure 14: FDM sales of breath-freshening sprays and drops, at current and constant prices, 2000-05
Supply Structure
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- Company and brand sales
- Overview
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- Figure 15: FDM manufacturer sales of gum, mints, & breath fresheners in the U.S., 2003 and 2005
- Sugarless gum (excluding dental & whitening gum)
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- Figure 16: FDM manufacturer brand sales of sugarless gum in the U.S., 2003 and 2005
- Breath-freshening mints and strips
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- Figure 17: FDM manufacturer brand sales of breath-freshening mints in the U.S., 2003 and 2005
- Regular gum
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- Figure 18: FDM manufacturer brand sales of regular gum in the U.S., 2003 and 2005
- Nicotine gum
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- Figure 19: FDM manufacturer brand sales of anti-smoking gum in the U.S., 2003 and 2005
- Candy mints
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- Figure 20: FDM manufacturer brand sales of candy mints in the U.S., 2003 and 2005
- Dental and whitening gum
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- Figure 21: FDM manufacturer brand sales of dental/whitening gum in the U.S., 2003 and 2005
- Manufacturer profiles
- Brach's Confections
- Cadbury Schweppes
- Church & Dwight
- Ferrero USA
- GlaxoSmithKline (GSK)
- Hershey Foods
- Mars, Inc.
- Perfetti Van Melle USA
- Pfizer, Inc.
- Wrigley
Advertising and Promotion
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- Brach’s Confections
- Cadbury Schweppes
- Church & Dwight
- Ferrero USA
- GlaxoSmithKline
- Hershey’s
- Mars/Masterfoods USA
- Perfetti Van Melle USA
- Pfizer
- Wrigley
Retail Distribution
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- Introduction
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- Figure 22: U.S. retail sales of gum and mints, by channel, 2003 and 2005
- Convenience stores
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- Figure 23: U.S. sales of gum and mints at convenience stores, at current and constant prices, 2000-05
- Supermarkets
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- Figure 24: U.S. sales of gum, mints and breath fresheners at supermarkets, at current and constant prices, 2000-05
- Drug stores
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- Figure 25: U.S. sales of gum, mints and breath fresheners at drug stores, at current and constant prices, 2000-05
- Mass merchandisers
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- Figure 26: U.S. sales of gum, mints and breath fresheners at mass merchandisers, at current and constant prices, 2000-05
The Consumer
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- Introduction
- Incidence of gum and mint/breath strip consumption
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- Figure 27: Usage of gum and breath mints/strips, May 2004-May 2005
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- Figure 28: Usage of gum and breath mints/strips, by gender, May 2004-May 2005
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- Figure 29: Usage of gum and breath mints/strips, adults, by age, May 2004-May 2005
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- Figure 30: Usage of gum and breath mints/strips, by race/ethnicity, May 2004-May 2005
- Consumer preference for regular vs. sugarless gum and mints
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- Figure 31: Type of gum chewed, May 2004-May 2005
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- Figure 32: Type of gum chewed, by race/ethnicity, May 2004-May 2005
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- Figure 33: Type of mints eaten, adults and teens, May 2004-May 2005
- Gum brands used
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- Figure 34: Brands of gum chewed, adults, by age, May 2004-May 2005
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- Figure 35: Brands of gum chewed, teens, May 2004-May 2005
- Breath mints/strips brands used
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- Figure 36: Brands of breath mints/strips used, adults, by age, May 2004-May 2005
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- Figure 37: Brands of mints/strips used, teens, May 2004-May 2005
- Behaviors and attitudes towards gum and mints
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- Figure 38: Attitudes and behaviors toward breath mints/strips, by gender, November 2005
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- Figure 39: Attitudes and behaviors toward breath mints/strips, by age, November 2005
- Interest in functional chewing gum
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- Figure 40: Interest in functional chewing gum, by gender, November 2005
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- Figure 41: Interest in functional chewing gum, by age, November 2005
- How mints, gum, and breath strips compare
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- Figure 42: How mints, gum and breath strips compare on certain reasons for usage, November 2005
- Summary
Future and Forecast
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- Future trends
- Focus of innovation shifts to packaging
- More offerings targeted to Hispanics
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- Figure 43: U.S. population, by race and Hispanic origin, 2000-10
- Marketing to keep aging consumers in the category
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- Figure 44: U.S. population, by age, 2000-10
- Functional gum and mints slowly growing
- Market forecast
- Gum, mints and breath fresheners
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- Figure 45: Forecast of total U.S. sales of gum, mints and breath fresheners, at current and constant prices, 2005-10
- Sugarless gum
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- Figure 46: Forecast of U.S. FDM sales of sugarless gum, at current and constant prices, 2005-10
- Breath freshening mints and strips
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- Figure 47: Forecast of U.S. FDM sales of breath freshening mints and strips, at current and constant prices, 2005-10
- Regular gum
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- Figure 48: Forecast of U.S. FDM sales of regular gum, at current and constant prices, 2005-10
- Nicotine gum
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- Figure 49: Forecast of U.S. FDM sales of nicotine gum, at current and constant prices, 2005-10
- Candy mints
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- Figure 50: Forecast of U.S. FDM sales of candy mints, at current and constant prices, 2005-10
- Dental and whitening gum
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- Figure 51: Forecast of U.S. FDM sales of dental and whitening gum, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Nutravail Technologies: Mad-Croc Energy Gum
- Hershey: Ice Breakers Ice Cubes Gum
- Wrigley’s: Eclipse in Lemon Burst
- Cadbury Adams: Trident Tropical Twist
- Concord Confections: Double Bubble Variety Pack
- Cadbury Adams USA: Clorets Max Air
- Cadbury Adams USA: Trident Splash Peppermint with Vanilla
- GumRunners: Jolt Caffeine Energy Gum
- Pfizer: Listerine Pocket Mist in Fresh Citrus
- Laclede: Biotene Dry Mouth Gum
- Amden: Bubbling Breath Blasters Oxy Mints
- Cadbury Adams: Dentyne Ice Soft Chew Sugar-free gum
- Cadbury Adams: Dentyne Fire Mints
- American Sales: CareOne Kid’s Breath Strips
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