Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- Modest value growth in a complex market
- Best growth in conditioners
- Grocery multiples and Boots strong in distribution
- Multinational dominance
- NPD in the haircare market runs at high levels
- High usage levels in European terms
- The outlook remains positive
Market Drivers
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- Towards individualisation
- Population trends have a contradictory impact
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- Figure 1: UK population, by age group, 1998-2009
- Growing wealth is good news – in theory
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- Figure 2: UK adult population, by socio-economic group, 1998-2009
- Figure 3: Trends in UK PDI and consumer expenditure, 1999-2009
- Hair colour and condition shape demand
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- Figure 4: Hair colour, by women, 2004
- Figure 5: Women’s hair colour, by country, 2004
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- Figure 6: Trends in hair type, by women, 2002-04
- Figure 7: Women’s hair type, by country, 2004
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- Figure 8: Trends in hair type, by men, 2002-04
- Figure 9: Men’s hair type, by country, 2004
- British women like highlights in their hair
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- Figure 10: Permed or coloured hair, by women, by age, 2004
Market Size and Trends
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- A muted performance
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- Figure 11: UK retail value sales of haircare products, at current and constant prices, 1999-2004
- Figure 12: UK retail value sales of haircare products, by type, 2002-04
- Commodity or fashion products?
- Marketing hot topics
- Increasing segmentation
- Specialist shampoos and conditioners
- “Hi-tech” colourants
- Fashionable styling products
- Different sectors, different strategies
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- Figure 13: Indexed UK retail value sales of haircare products, by sector, 1999-2004
Market Segmentation
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- Shampoos
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- Figure 14: UK value sales of shampoos, at current and constant prices, 1999-2004
- Standard and beauty shampoos generate the bulk of sales
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- Figure 15: UK retail value sales of shampoos, by type, 2002-04
- New products segment sales
- Conditioners
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- Figure 16: UK value sales of conditioners, at current and constant prices, 1999-2004
- Regular conditioners generate the bulk of sales
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- Figure 17: UK retail value sales of conditioners, by type, 2002-04
- Styling products
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- Figure 18: UK retail value sales of styling products, at current and constant prices, 1999-2004
- Figure 19: UK retail value sales of styling products, by type, 2002-04
- Designer styling – buying into the glamour
- Colourants
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- Figure 20: UK retail value sales of colourants, at current and constant prices, 1999-2004
- Permanent colourants take the lion’s share
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- Figure 21: UK retail value sales of colourants, by type, 2002-04
- Home perms
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- Figure 22: UK retail value sales of home perms, at current and constant prices, 1999-2004
Distribution
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- Grocery multiples in pole position
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- Figure 23: UK retail value sales of shampoos and conditioners, by outlet type, 2002-04
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- Figure 24: UK retail value sales of styling products, by outlet type, 2002-04
- Figure 25: UK retail value sales of colourants, by outlet type, 2002-04
The Supply Structure
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- Manufacturers’ shares
- Procter & Gamble leads in shampoos and conditioners
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- Figure 26: Manufacturer and brand value shares in shampoos, 2002-04
- Figure 27: Manufacturer and brand value shares in conditioners, 2002-04
- Tight competition in styling products
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- Figure 28: Manufacturer and brand value shares in styling products, 2002-04
- Figure 29: Manufacturer and brand value shares in hairsprays, 2002-04
- L’Oréal dominates in colourants
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- Figure 30: Manufacturer and brand value shares in colourants, 2002-04
- Companies and brands
- Alberto-Culver Company
- L’Oréal
- Procter & Gamble
- Schwarzkopf & Henkel
- Unilever
- Other suppliers
New Product Development
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- New product launches 2004-05
The Consumer
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- European comparison of product use
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- Figure 31: Penetration of haircare products, by women, by country, 2004
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- Figure 32: Penetration of haircare products, by men, by country, 2004
- Trends in use of haircare products – winners and losers
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- Figure 33: Trends in penetration of haircare products among women, 2002-04
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- Figure 34: Trends in penetration of haircare products among men, 2002-04
- Current usage patterns
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- Figure 35: Trends in penetration of haircare products among women, by age, 2004
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- Figure 36: Penetration of haircare products, by type, by men, by age, 2004
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- Figure 37: Penetration of haircare products, by type, by women, by income and working status, 2004
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- Figure 38: Penetration of haircare products, by type, by men, by income and working status, 2004
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- Figure 39: Penetration of haircare products, by type, by women, by region, 2004
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- Figure 40: Penetration of haircare products, by type, by men, by region, 2004
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- Figure 41: Penetration of haircare products, by type, by women, by presence of children and household size, 2004
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- Figure 42: Penetration of haircare products, by type, by men, by presence of children and household size, 2004
- Frequency of using haircare products
- Shampoo
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- Figure 43: Penetration and frequency of using shampoo, by women, by age, 2004
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- Figure 44: Penetration and frequency of using shampoo, by men, by age, 2004
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- Figure 45: Penetration and frequency of using shampoo, by women, by income and working status, 2004
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- Figure 46: Penetration and frequency of using shampoo, by men, by income and working status, 2004
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- Figure 47: Penetration and frequency of using shampoo, by women, by region, 2004
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- Figure 48: Penetration and frequency of using shampoo, by men, by region, 2004
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- Figure 49: Penetration and frequency of using shampoo, by women, by presence of children and household size, 2004
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- Figure 50: Penetration and frequency of using shampoo, by men, by presence of children and household size, 2004
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- Figure 51: Frequency of using shampoo, by women, by country, 2004
- Conditioner
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- Figure 52: Penetration and frequency of using conditioner, by women, by age, 2004
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- Figure 53: Penetration and frequency of using conditioner, by women, by income and working status, 2004
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- Figure 54: Penetration and frequency of using conditioner, by women, by region, 2004
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- Figure 55: Penetration and frequency of using conditioner, by women, by presence of children and household size, 2004
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- Figure 56: Frequency of using conditioner, by women, by country, 2004
- Hairspray
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- Figure 57: Penetration and frequency of using hairspray, by women, by age, 2004
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- Figure 58: Penetration and frequency of using hairspray, by women, by income and working status, 2004
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- Figure 59: Penetration and frequency of using hairspray, by women, by region, 2004
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- Figure 60: Penetration and frequency of using hairspray, by women, by presence of children and household size, 2004
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- Figure 61: Frequency of using hairspray, by women, by country, 2004
- Hair gel, mousse and spray
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- Figure 62: Penetration and frequency of using hair gel, mousse and spray, by women, by age, 2004
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- Figure 63: Penetration and frequency of using hair gel, mousse and spray, by men, by age, 2004
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- Figure 64: Penetration and frequency of using hair gel, mousse and spray, by women, by income and working status, 2004
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- Figure 65: Penetration and frequency of using hair gel, mousse and spray, by men, by income and working status, 2004
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- Figure 66: Penetration and frequency of using hair gel, mousse and spray, by women, by region, 2004
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- Figure 67: Penetration and frequency of using hair gel, mousse and spray, by men, by region, 2004
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- Figure 68: Penetration and frequency of using hair gel, mousse and spray, by women, by presence of children and household size, 2004
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- Figure 69: Penetration and frequency of using hair gel, mousse and spray, by men, by presence of children and household size, 2004
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- Figure 70: Frequency of using hair gel, mousse and spray, by women, by country, 2004
- Hair colourant
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- Figure 71: Penetration and frequency of using colourant, by women, by age, 2004
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- Figure 72: Penetration and frequency of using colourant, by women, by income and working status, 2004
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- Figure 73: Penetration and frequency of using colourant, by women, by region, 2004
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- Figure 74: Penetration and frequency of using colourant, by women, by presence of children and household size, 2004
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- Figure 75: Frequency of using colourant, by women, by country, 2004
The Consumer – Attitudes and Target Groups
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- Attitude statements
- Media and advertising
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- Figure 76: Attitudes towards media and advertising, by women, 2004
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- Figure 77: Attitudes towards media and advertising, by men, 2004
- Brands and personal appearance
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- Figure 78: Attitudes towards quality, brands and personal appearance, by women, 2004
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- Figure 79: Attitudes towards quality, brands and personal appearance, by men, 2004
- Purchasing decisions
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- Figure 80: Attitudes towards purchasing decisions, by women, 2004
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- Figure 81: Attitudes towards purchasing decisions, by men, 2004
- Green issues
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- Figure 82: Attitudes towards the environment, by women, 2004
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- Figure 83: Attitudes towards the environment, by men, 2004
- Target groups
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- Figure 84: Target groups, by usage of haircare products, by women, 2004
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- Figure 85: Target groups, by usage of haircare products, by men, 2004
Prospects
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- A favourable economic setting
- Working to increase conditioner penetration
- Fashion shapes demand for colourants
- Male-specific styling to increase
Forecast
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- Some bounce left
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- Figure 86: Forecast for UK retail value sales of haircare products, in euros at current prices, 2004-09
- Some colour back in the market
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- Figure 87: Forecast for UK retail value sales of haircare products, index at current prices, 2004-09
- £1 billion passed
- Some price rises anticipated
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- Figure 88: Forecast for UK retail value sales of haircare products, in euros at 2004 prices, 2004-09
- Euro growth to pick up towards end of period
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- Figure 89: Forecast for UK retail value sales of haircare products, sterling at 2004 prices, 2004-09
- Steady sterling growth
- Every sector has its target group
- Young and old important to styling aids and colourants
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