Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Pasta sauces are a family staple, but a slow-growth market
- Organic/all natural sauces—small, but growing
- Consumers and carbs
- Companies and carbs
- Companies great and small
- What’s in a name
- Niche mentality
- Retailing the natural way
- Consumer research reveals opportunities
- Challenges ahead
- Forecast calls for rebound from difficult 2003-2004
Market Drivers
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- Attack of the low-carb eaters
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- Figure 1: Unit sales of pasta, 1999-2004*
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- Figure 2: Unit sales of pasta sauces, 1999-2004*
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- Figure 3: Graph: Unit sales of pasta and pasta sauces, 1999-2004
- If you can’t beat ’em...
- Pasta industry fights back
- Tasty, healthy tomato sauce
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- Figure 4: Selected tomato products as a source of lycopene
- Competing for families with children as well as adult households
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- Figure 5: Households with children under age 18 present, by age of householder, 1994-2004
- Attempting to expand the category
- Marketing “authenticity”
- Specialty/premium pasta sauces
- Organic/natural pasta sauces
Market Size and Trends
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- Figure 6: Total U.S. retail sales of pasta sauces, at current and constant prices, 1999-2004
- Figure 7: Graph: Total U.S. retail sales of pasta sauces, at current and constant prices, 1999-2004
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- Figure 8: Total U.S. retail sales of pasta sauces, by volume, 1999-2004
- Estimated Wal-Mart sales
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Market Segmentation
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- Overview
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- Figure 9: Sales of pasta sauces, segmented by product type, 2002 & 2004
- Shelf stable pasta sauce
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- Figure 10: Sales of shelf stable pasta sauces, 1999-2004
- Shelf stable organic/all natural pasta sauces
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- Figure 11: Sales of shelf stable organic/natural pasta sauces, 1999-2004
- Refrigerated pasta sauce
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- Figure 12: Sales of refrigerated pasta sauces, 1999-2004
- Refrigerated organic/all natural pasta sauces
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- Figure 13: Sales of organic/natural refrigerated pasta sauces, 1999-2004
Supply Structure
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- Manufacturer and brand sales
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- Figure 14: Manufacturer sales of pasta sauce in the U.S., 2002 and 2004
- Shelf stable pasta sauces
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- Figure 15: Brand sales of shelf stable pasta sauce in the U.S., 2002 and 2004
- Refrigerated pasta sauce
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- Figure 16: Brand sales of refrigerated pasta sauces in the U.S., 2002 and 2004
- Major companies and brands
- Unilever Bestfoods North America
- Campbell Soup Company
- H.J. Heinz Co.
- ConAgra Foods Inc.
- Barilla America Inc.
- Nestlé USA
- Kraft Foods, Inc.
- Monterey Gourmet Foods
Advertising and Promotion
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- Overview
- Major manufacturing activity
- Unilever Bestfoods
- Campbell Soup Company
- H.J. Heinz Co.
- ConAgra
- Barilla America Inc.
- Nestlé
- Specialty Manufacturers
Retail Distribution
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- Introduction
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- Figure 17: U.S. sales of pasta sauce products, by channel, 2002 & 2004
- Supermarkets
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- Figure 18: U.S. supermarket sales of pasta sauces, at current and constant prices, 1999-2004
- Small-scale supermarkets
- Mass-merchandisers and clubs
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- Figure 19: U.S. mass merchandiser and club store sales of pasta sauces, at current and constant prices, 1999-2004
- Natural product supermarkets
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- Figure 20: U.S. Natural product supermarket sales of pasta sauces, at current and constant prices, 1999-2004
The Consumer
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- Introduction
- Pasta and pasta sauce use
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- Figure 21: Household use of pasta, January-September 2004
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- Figure 22: Household use of pasta sauce, January-September 2004
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- Figure 23: Household use of pasta sauce, by race/ethnicity, January-September 2004
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- Figure 24: Household use of pasta sauce, by number in household, January-September 2004
- Changes in pasta consumption
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- Figure 25: Pasta consumption compared with previous year, February 2005
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- Figure 26: Pasta consumption compared with previous year, by gender, February 2005
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- Figure 27: Pasta consumption compared with previous year, by age, February 2005
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- Figure 28: Pasta consumption compared with previous year, by region, February 2005
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- Figure 29: Carb reduction as reason for eating less pasta than in previous year, February 2005
- Consumption rates of pasta
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- Figure 30: Pasta consumption rates per month, February 2005
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- Figure 31: Pasta consumption rates per month, by age, February 2005
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- Figure 32: Pasta consumption rates per month, by household income, February 2005
- Frequency of pasta sauce use
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- Figure 33: Household amount of pasta sauce used in last 30 days, January-September 2004
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- Figure 34: Household amount of pasta sauce used in last 30 days, by race/ethnicity, January-September 2004
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- Figure 35: Household amount of pasta sauce used in last 30 days, by age, January-September 2004
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- Figure 36: Household use of pasta sauce, by number in household, January-September 2004
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- Figure 37: Graph: Household use of pasta sauce, by number in household, January-September 2004
- Purchasing attitudes
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- Figure 38: Purchasing attitudes towards pasta sauce, February 2005
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- Figure 39: Purchasing attitudes towards pasta sauce, by age, February 2005
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- Figure 40: Purchasing attitudes towards pasta sauce, by household income, February 2005
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- Figure 42: Purchasing attitudes towards pasta sauce, by region, February 2005
- Types of pasta sauce purchased
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- Figure 43: Types of pasta sauce purchased in past three months, February 2005
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- Figure 44: Types of pasta sauce purchased in past three months, by gender, February 2005
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- Figure 45: Types of pasta sauce purchased in past three months, by age, February 2005
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- Figure 46: Types of pasta sauce purchased in past three months, by household income, February 2005
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- Figure 47: Types of pasta sauce purchased in past three months, by urban/rural status, February 2005
- Pasta sauce and cooking
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- Figure 48: Attitudes toward pasta sauce and cooking, February 2005
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- Figure 49: Attitudes toward pasta sauce and cooking, by gender, February 2005
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- Figure 50: Attitudes toward pasta sauce and cooking, by region, February 2005
- Summary
- Age
- Family
- Income
- Gender
- The consumer on camera – video clips
- About Mintel ECLIPS
- Views on pasta sauce
Future and Forecast
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- Future trends
- The carb effect evolves
- Could pasta meals be healthy again?
- Strength in natural food sales
- Differentiation in a crowded field through packaging
- Continued competition for convenience
- Market forecast
- Pasta sauces
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- Figure 51: Forecast of total U.S. FDM sales of pasta sauces, at current and constant prices, 2004-2009
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- Figure 52: Graph: Total U.S. FDM sales of pasta sauces, 1999-2004, and forecast sales, 2005-2009
- Shelf-stable pasta sauce
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- Figure 53: Forecast of U.S. FDM sales of shelf stable pasta sauce, at current and constant prices, 2004-2009
- Refrigerated pasta sauce
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- Figure 54: Forecast of U.S. FDM sales of refrigerated pasta sauce, at current and constant prices, 2004-2009
- Forecast factors
Market Size and Trends—Update
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- Figure 55: Sales of pasta sauces, at current and constant prices, 2000-05
- Estimating Wal-Mart Sales
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Market Segmentation—Update
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- Overview
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- Figure 56: Sales of pasta sauce, segmented by type, 2003 and 2005
- Shelf stable pasta sauce
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- Figure 57: Sales of shelf stable pasta sauce, at current and constant prices, 2000-05
- Refrigerated pasta sauce
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- Figure 58: Sales of refrigerated pasta sauce, at current and constant prices, 2000-05
Future and Forecast—Update
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- Future trends
- The carb effect evolves
- Could pasta meals be healthy again?
- Strength in natural food sales
- Differentiation in a crowded field through packaging
- Continued competition for convenience
- Market forecast—Updated
- Pasta sauces
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- Figure 59: Forecast of total U.S. sales of pasta sauces, at current and constant prices, 2005-10
Appendix: Trade Associations
Appendix: New Product Developments
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- Category review – cooking sauces
- Introduction
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- Figure 60: Product launches by region, all cooking sauces, 2001-2004
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- Figure 61: U.S. new product introduction of pasta sauces, 1999-2004
- New product briefs
- Wild Oats: Organic Pasta Sauce
- Unilever Bestfoods: Organic Ragú Pasta Sauce
- Campbell Soup: Prego Chunky Garden
- Price Chopper: Central Market Classics Vodka Sauce
- Target: Field’s Marketplace Pasta Sauce
- Heinz USA: Classico Signature Recipes Four Cheese Alfredo Pasta Sauce
- Lucini Italia: Pasta Sauce
- Hain-Celestial Group: Carb Fit Pasta Sauces
- Newman’s Own: Tomato, Peppers & Spices Pasta Sauce
- General Mills: Muir Glen Organic Italian Herb Pasta Sauce
Appendix: Research Methodology
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- Consumer Research
- Sampling & Weighting
- Technometrica TechnoExpresssm
- ICR Surveys EXCEL
- Simmons National Consumer Surveys
- Greenfield Online
- Presentation & Definition
- Further Analysis
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
Appendix: What is Mintel?
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- Mintel Group
- Mintel Reports
- Mintel Premier
- Mintel ECLIPS
- GNPD
- Menu Insights
- Comperemedia
- Brokertrack
- Mintel Services
- Applied Research
- Mintel Consulting
- POS+
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